If \( \alpha \) and \( \beta \) are non-real numbers satisfying \( x^3 - 1 = 0 \), then the value of \[ \left| \begin{matrix} \lambda+1 & \alpha & \beta \\ \beta & \lambda + \beta & 1 \\ 1 & \lambda + \alpha & \lambda + \alpha \end{matrix} \right| \] is: