Comprehension
Read the following scenario and answer the three questions that follow.
The occasion was a hyper publicised switch-on ceremony of solar power facilities on an island, with many villages, in the Bay of Bengal. PK was the brand ambassador of a Multinational Company (MNC) that wasbanking heavily on this CSR initiative to strengthen its presence in India. For the millions of fans, enamoured by the aging super star’s Robinhood like onscreen exploits, the pre-event speech of PK was their first glimpse into his off-screen persona. After an emotional speech that extolled the virtues of electricity as a driver of wellbeing & need for inclusive growth, PK with a flourish of his hand hit the button to remotely switch on the solar power facilities. Tens of media cameras stationed in all the island villages, started beaming live feed across the world. Quickly, the event turned from one of joy to something of shock and horror, as all the thatched households on the island caught fire. A few villagers were seriously injured in the fire. Watching the coverage, PK slapped the MNC representative standing next to him, on live camera, and collapsed on a couch with his head in his hands.
Question: 1

Soon after, the MNC filed a case against PK for criminal assault and tarnishing its brand image. Which of the following is the MOST appropriate reason for the MNC to file a case against PK?

Updated On: Aug 22, 2025
  • It is a message to the MNC’s stakeholders that it will not tolerate such inappropriate behaviour.
  • The MNC is forced to respond, given the public slapping of its representative.
  • The MNC intends to arrest its dropping sales, post the incident, through affirmative action.
  • The highly brand conscious MNC is using PK to divert public attention.
  • The MNC’s mission statement includes “employee first, customer second.”
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The Correct Option is A

Solution and Explanation

To determine the most appropriate reason for the MNC to file a case against PK, we should analyze the context of the situation and the implications of each option:

The event was of high public interest, involving a CSR initiative by the MNC, marking its efforts to improve its brand image in India. The unexpected disaster (villages catching fire) and PK's reaction (slapping an MNC representative on live camera) could severely impact the MNC's reputation.

Now let's consider the given options:

  • Option 1: It is a message to the MNC’s stakeholders that it will not tolerate such inappropriate behaviour.
  • Option 2: The MNC is forced to respond, given the public slapping of its representative.
  • Option 3: The MNC intends to arrest its dropping sales, post the incident, through affirmative action.
  • Option 4: The highly brand-conscious MNC is using PK to divert public attention.
  • Option 5: The MNC’s mission statement includes “employee first, customer second.”

Analysis of Options:

  • Option 1: Filing a case to communicate to stakeholders about its stance on inappropriate behavior aligns with corporate governance and maintaining a disciplined brand image. It serves as a deterrent for future misconduct.
  • Option 2: Filing a case as a reaction might be necessary, but this option doesn't address broader corporate interests like stakeholder perception.
  • Option 3: While restoring sales through affirmative action is possible, it isn't directly relevant to a legal case specifically addressing PK's misconduct.
  • Option 4: Diverting attention using the incident might not be strategic or likely. A legal case's motive wouldn't typically be for diversion.
  • Option 5: This option refers to internal values but doesn't fully support legal action motivations publicly.

Therefore, the most comprehensive reason is option 1: "It is a message to the MNC’s stakeholders that it will not tolerate such inappropriate behaviour." This choice clearly aligns with demonstrating to all stakeholders that the MNC values professionalism and safeguards its reputation.

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Question: 2

Post the slapping incident, there was a strong social media backlash against PK. His PR team suggested the following social media releases that he could use not only to defend himself but also to garner positive reactions.
Which of the following social media releases will BEST help PK achieve the purpose?

Updated On: Aug 22, 2025
  • The MNC deserved more than just a slap for its irresponsible actions.
  • He reacted as the sight of the villages ablaze was unbearable.
  • His onscreen Robinhood image influences his off-screen behaviour.
  • The plight of the islanders deserved an immediate delivery of justice.
  • He strongly believes in an eye for an eye.
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The Correct Option is B

Solution and Explanation

The situation described involves a high-profile incident where PK, a celebrity involved in a corporate social responsibility event, reacts to a disastrous outcome caused by the initiative. To manage public perception and provide an explanation that is both defensive and garners sympathy, PK must choose the most effective social media response.
The options provided are:
  • Stating the MNC deserved more than a slap for its irresponsible actions.
  • Explaining his reaction was due to the unbearable sight of villages ablaze.
  • Noting that his onscreen Robinhood image affects his off-screen behavior.
  • Claiming the islanders' plight demanded immediate justice.
  • Expressing a belief in an "eye for an eye."
To achieve the goal of defending himself and gaining positive reactions, PK must clearly communicate his emotional turmoil while distancing himself from the aggressive action. Among the options, the best choice is:
He reacted as the sight of the villages ablaze was unbearable.
This statement accomplishes several critical goals:
  • Empathy and Concern: It shows PK's emotional response to a tragic situation, highlighting his empathy for the villagers.
  • Human Reaction: The word "unbearable" emphasizes a natural human reaction to devastating news, allowing the audience to sympathize.
  • Detachment from Aggression: By focusing on the unbearable sight, the aggressive act of slapping is framed as an instinctive reaction to trauma, not premeditated violence.
This response effectively humanizes PK, showing he was profoundly affected and presenting him as caring and compassionate, which can positively sway public perception.
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Question: 3

A few months passed and the slapping incident still garnered a good number of views on social media. PK’s publicist was aware that PK harboured a desire to join politics. She wanted PK to make the most of the publicity around the incident before it fadeed away from public memory in the next few months.
Which of the following options will BEST help PK take just advantage of the situation?

Updated On: Aug 22, 2025
  • He should visit the island and publicly promise to rebuild the island villages, and publicise it in the social media.
  • He should launch the “Slap the Greedy” campaign, and urge his fans to slap greedy officials.
  • He should announce that he is entering politics with a slogan “One Tight Slap.”
  • He should meet the MNC representative he slapped and apologise to him in a public meeting.
  • In his upcoming movie, in the opening scene, he should slap and shame a treacherous corporate official who swindles poor villagers.
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The Correct Option is A

Solution and Explanation

To evaluate the best option for PK to take advantage of the situation, we need to consider the potential consequences and align them with PK's desire to enter politics, ensuring a positive public image:
  • Visiting the island and publicly promising to rebuild the island villages, and publicising it on social media: This action demonstrates PK's genuine concern for the affected villagers and shows his commitment to social causes, aligning with political aspirations and strengthening his public image.
  • Launching a “Slap the Greedy” campaign: Encouraging fans to slap officials could lead to violence and legal issues, damaging PK's reputation and is not a responsible or sustainable solution.
  • Announcing his entry into politics with the slogan “One Tight Slap”: While catchy, this slogan might trivialize the incident and could be seen as promoting aggression, not ideal for someone aiming for a responsible political career.
  • Publicly apologizing to the MNC representative: Though it shows accountability, it might not address the villagers' concerns and doesn't effectively utilize the situation to improve PK's political image.
  • Slapping a treacherous corporate official in his upcoming movie: This approach could reinforce PK's on-screen image but doesn't substantively contribute to real-world social improvement or political credibility.
Based on the analysis, the best option is for PK to visit the island, publicly promise to rebuild the villages, and strategically publicize these efforts on social media, effectively leveraging the situation to enhance his political prospects and public image.
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