Question:
‘JKSD India Ltd.' recently introduced a new range of 'fresh from kitchen' jams, ketchups, salad dressings and peanut butter, etc. They appointed salespersons to contact prospective customers in leading malls to create awareness about their products and develop product preferences with the aim of making sales.
Which tool of promotion is being used by 'JKSD India Ltd.' to market its products:
‘JKSD India Ltd.' recently introduced a new range of 'fresh from kitchen' jams, ketchups, salad dressings and peanut butter, etc. They appointed salespersons to contact prospective customers in leading malls to create awareness about their products and develop product preferences with the aim of making sales.
Which tool of promotion is being used by 'JKSD India Ltd.' to market its products:
Which tool of promotion is being used by 'JKSD India Ltd.' to market its products:
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Personal selling involves direct interaction between the salesperson and the potential customer, aiming to persuade them to purchase the product.
Updated On: Feb 19, 2025
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
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The Correct Option is B
Solution and Explanation
The tool of promotion used by 'JKSD India Ltd.' is Personal Selling. In this case, salespersons are directly interacting with potential customers in malls to promote the products and persuade them to buy. Personal selling involves face-to-face communication where a sales representative helps in persuading the customer to purchase a product.
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