The force \( F \) exerted by the liquid is related to the centripetal force required for the rotation. The centripetal force at a point at a distance \( r \) from the center is given by:
\[
F_{\text{centripetal}} = m r \omega^2.
\]
The total force exerted by the liquid is the sum of the forces over the length of the tube. Since the mass of the liquid is \( 2M \), and the force exerted is proportional to the square of the angular velocity, we have:
\[
F = \alpha M \omega^2.
\]
Thus, the value of \( \alpha \) is:
\[
\boxed{\frac{F}{M \omega^2}}.
\]