The planning function of management is crucial for the success of an organization. Here are four important points explaining its significance:
The following are two important types of plans in management:
Objective refers to specific, measurable goals that an organization aims to achieve within a certain time frame. Objectives provide clear direction and serve as the basis for decision-making and performance evaluation. Objectives are the end results that the organization seeks to accomplish, and they help in guiding all planning and activities towards a common goal. Objectives can be long-term or short-term and are usually quantitative, such as achieving a sales target or increasing market share by a certain percentage.
Programme is a detailed plan that outlines a series of actions, tasks, or steps to be carried out in order to achieve specific objectives. A programme consists of multiple activities, resources, and timelines needed to achieve a particular goal. It is often used to manage complex projects or initiatives, providing a comprehensive view of how various tasks are interrelated. For example, a programme to launch a new product might include stages such as research, development, marketing, and distribution.