Question

Which of the following statement is correct about personal selling?

• A. It is an impersonal form of communication.
• B. Personal selling does not allow a salesperson to develop personal relationships with the prospective customers.
• C. Personal selling involves oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making a sale.
• D. Personal selling refers to short-term incentives, which are designed to encourage the buyers to make an immediate purchase of a product or service.

Hint:

Personal selling allows for direct interaction, addressing customer concerns instantly.- It is useful for high-value, complex, or customized products.- A good salesperson understands customer needs and tailors communication accordingly.

Answer 1

The Correct Option is C

Step 1: Understanding Personal Selling Personal selling is a direct form of marketing where a salesperson engages in face-to-face interaction with a prospective customer. Unlike impersonal methods such as advertising, personal selling is a personalized approach.

Step 2: Evaluating the Options
- Option is incorrect as personal selling is a highly personal form of communication. Option is incorrect because personal selling allows for strong customer relationships to be developed
.- Option is correct because personal selling involves oral communication with prospective buyers to persuade them to purchase.
- Option is incorrect as short-term incentives are related to sales promotion, not personal selling. Since option correctly defines personal selling, the correct answer is .