Question

A multinational sweets and snacks company had been into catering business for the last many years. To add to its prospects and to grow in the long run, it wants to increase its sales volume, the number of products and capital investment.
The organisational objective of management it seeks to achieve is :

• A. Survival
• B. Profit
• C. Growth
• D. Corporate Social responsibility

Hint:

When a company emphasizes expansion in sales, product range, and capital, it's aiming at growth — a long-term strategic objective.

Answer 1

The Correct Option is C

The objective mentioned in the case clearly relates to the future-oriented aim of the business. When a business wants to increase its sales volume, expand the number of products, and invest more capital, it is targeting long-term expansion and development. This is a classic representation of the "Growth" objective of management.
Organizational objectives are usually categorized into survival, profit, and growth.
- Survival is basic and immediate, ensuring the firm can continue operations.
- Profit is necessary to sustain operations and satisfy stakeholders.
- Growth is about scaling the business — more revenue, more products, and more market share.
Hence, the desire of the company to increase volume, variety, and investment clearly shows that the company has already achieved survival and profit and is now aiming for expansion — i.e., growth.
Final Answer: (C) Growth