Comprehension

Preeti started her own cooking channel on Youtube ‘Mood Art’. As her subscribers increased, she was not in a position to manage everything on her own. She hired Rahul and Riya to help her with filming, editing, lighting and content research. She granted authority to them to operate within prescribed limits. She was thus, able to use her time on high priority activities like developing new recipes and content development etc. As a result, Rahul and Riya were given opportunities to develop and exercise initiative. Preeti was now able to focus on objectives and meet the target of achieving a subscriber base of one million in six months. 

Question: 1

Identify the concept of management used by Preeti to focus on objectives of her business and meet her targets.

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A good marketing strategy integrates all marketing functions including branding, pricing, and promotion to reach and influence target customers effectively.
Updated On: Jun 23, 2025
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Solution and Explanation

Delegation refers to the process of assigning responsibility and authority to subordinates while retaining accountability. In the given case, Preeti delegated responsibilities like filming, editing, lighting and research to Rahul and Riya while she focused on high-priority activities such as content development and new recipes. This helped her meet her business goals effectively.
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Question: 2

Explain any five point of importance of the concept identified in (a) above.

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Delegation is not just task sharing; it's about trust and building a capable team while allowing managers to focus on big-picture objectives.
Updated On: Jun 23, 2025
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Solution and Explanation

Importance of Delegation:
Reduces the workload of managers: Delegation enables managers to distribute work and reduce their burden. Preeti could focus on strategic goals while routine tasks were handled by her team.
Leads to employee development: Delegation gives employees opportunities to learn and grow. Rahul and Riya could demonstrate and improve their skills.
Improves motivation of employees: When employees are trusted with responsibilities, they feel valued and motivated. This improves job satisfaction and performance.
Facilitates quick decision-making: Delegation empowers subordinates to take decisions within their limits. This saves time and ensures smooth functioning.
Ensures better focus on objectives: Managers can prioritize important tasks and long-term goals. Preeti could focus on expanding the channel and growing her audience.
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