Question:
'Lens-o' was started as an online eyewear company selling glasses and contact lenses on their website. Recently, it set up a uniquely designed offline store, so that customers can also buy their products from the company showroom.
Which channel of distribution is used by the company:
'Lens-o' was started as an online eyewear company selling glasses and contact lenses on their website. Recently, it set up a uniquely designed offline store, so that customers can also buy their products from the company showroom.
Which channel of distribution is used by the company:
Which channel of distribution is used by the company:
Show Hint
Zero-level distribution channels involve direct selling by the producer to the consumer, without intermediaries.
Updated On: Feb 19, 2025
- Zero level channel
- One level channel
- Two level channel
- Three level channel
Hide Solution
Verified By Collegedunia
The Correct Option is A
Solution and Explanation
The company, 'Lens-o,' uses a zero level channel of distribution. This type of distribution channel is direct, where the company sells its products directly to customers without intermediaries. Initially, 'Lens-o' operated online, and with the introduction of an offline store, the company continues to use a direct distribution model.
Was this answer helpful?
0
0
Top Questions on Organizing
- Explain the following points of significance of principles of management:
(i) Providing Managers with Useful Insights into Reality
(ii) Scientific Decisions
(iii) Fulfilling Social Responsibility - Read the following statements: Assertion
- Differentiate between 'Delegation' and 'Decentralisation' on any four bases.
- Online retailer ‘Bizen’ has grown to be the biggest provider worldwide in the field of e-commerce. Its revenues are growing steadily year after year. It owes its success to the rapid rate of digitisation and its organisational structure. ‘Bizen’s Managing Director, Mohit makes strategic decisions and has control over the entire organisation. In ‘Bizen’, jobs of similar nature are grouped together into Human Resource Department, Marketing Department, Purchase Department and Research and Development Department. These departments are further divided into sections and all departmental heads report to Mohit who is the co-ordinating head. This ensures efficiency in the utilization of manpower and minimizes duplication of efforts. The type of organizational structure of ‘Bizen’ is:
- Statement I: Delegation is the entrustment of responsibility and authority to another, and the creation of accountability for performance. Statement II: Irrespective of the extent of delegated authority, the manager shall still be accountable to the same extent as before delegation. Choose the correct option from the following:
Questions Asked in CBSE CLASS XII exam
- Which fruit has the maximum vitamin A content?
- CBSE CLASS XII - 2024
- Nutrition
- Write the reactions of glucose with
(a) HI
(b)\((CH_3CO_2)O\)- CBSE CLASS XII - 2024
- Biomolecules
- Ankur Sachdeva did his MBA from ITB University. He decided to apply his knowledge of scientific management in the fast food restaurant chain 'Coffee Bean' set up by him. This restaurant was providing burgers, fries, shakes etc, as a part of its menu. Nowadays people are quality conscious, so he was using standardised raw materials, processes, methods, working conditions, machinery etc. The objective was to establish standards of excellence. By doing this he was not only able to reduce the cost but was also able to provide new varieties of burgers, fries and shakes leading to increased turnover. Ankur Sachdeva also believed that there was only one best method to maximise efficiency. As a result he developed best way of grilling burgers, cooking fries and preparing shakes. His main objective was to maximise the satisfaction of customers, which he was able to achieve. Not only to learn the best way of doing a job, but to perform their tasks efficiently, 'Coffee Bean' regularly invests in training and development programmes to equip employees with the necessary skill and knowledge. 'Coffee Bean' believed that efficient employees will produce more and earn more. This will ensure their greatest efficiency and prosperity for both company and workers. The above case highlights the use of Scientific principles and techniques by 'Coffee Bean'. Explain any one such principle and two techniques.
- CBSE CLASS XII - 2024
- Marketing Management
- Preeti started her own cooking channel on 'Youtube Mood Art'. As her subscribers increased, she was not in a position to manage everything on her own. She hired Rahul and Riya to help her with filming editing, lighting and content research. She granted authority to them to operate within prescribed limits. She was thus, able to use her time on high priority activities like developing new recipes and content development etc. As a result, Rahul and Riya were given opportunities to develop and exercise initiative. Preeti was now able to focus on objectives and meet the target of achieving a subscriber base of one million in six months.
(a) Identify the concept of management used by Preeti.
(b) Explain any five points of importance of the concept identified in .- CBSE CLASS XII - 2024
- Organising
- Explain the following types of plans:
(b) Strategy
(ii) Method
(iii) Budget- CBSE CLASS XII - 2024
- Principles of Management
View More Questions