(a) Limitations of Planning:
1. Rigidity:
- Fixed plans may hinder adaptability
- Example: Kodak's failure to pivot from film photography
- Impact: 63 percent of rigid plans fail during market shifts (McKinsey)
2. Time-Consuming:
- Delays urgent decision-making
- Average strategic plan takes 3-6 months to develop
- Opportunity costs during planning periods
3. Costly Process:
- Requires specialized personnel
- Market research expenses
- Technology investments for forecasting
4. False Sense of Security:
- Over-reliance on plans
- Neglects emergent strategies
- Case: Blockbuster's plan-based complacency vs Netflix's agility
(b)(i) Strategy:
(ii) Procedure:
Match List I with List II. 
Match the features of planning in List I with their descriptions in List II
| List I | List II |
|---|---|
| A. Planning is Pervasive | I. It is required at all levels of management and in all departments of the organisation. |
| B. Planning is Continuous | II. It involves looking ahead and preparing for future events to the best advantage of an organisation. |
| C. Planning is a Primary Function | III. It lays down the base for other managerial functions. |
| D. Planning is Futuristic | IV. Plans are prepared for a specific period, and at the end of that period, new plans are drawn based on new requirements and future conditions. |
“Planning bridges the gap between where we are and where we want to go”. Identify the features of planning.
