(a) Concept of Management: Coordination
Coordination is the force that binds all the other functions of management. It is the process of aligning the efforts of different departments, units, or individuals toward a common objective. In the case of Cortico Fabrics, Ashish ensures unity of action by synchronizing the efforts of eight teams across multiple regions. Coordination helps in integrating resources, eliminating duplication of effort, and resolving conflicts between departments.
Example: In multinational firms like Amazon, coordination among logistics, procurement, customer support, and IT teams is essential for order fulfillment. (b) Importance: Growth and Expansion
As organizations grow, the need for coordination increases exponentially. Coordination allows businesses to handle larger operations across geographies, functions, and teams without chaos.
Example: When a firm opens new branches, smooth coordination ensures policies, practices, and goals are uniformly followed. Final Answer:
(a) Coordination
(b) Growth and expansion