Question

Who has given the concept of 4P's of Marketing?

• A. Philip Kotler
• B. E.J. McCarthy
• C. William J. Stanton
• D. Theodore Levitt

Hint:

Remember: 4P’s = McCarthy, 4C’s = Customer-centric approach.

Answer 1

The Correct Option is B

Step 1: Recall marketing history.
The concept of 4P’s (Product, Price, Place, Promotion) was introduced by E.J. McCarthy