Question:
Who has given the concept of 4P's of Marketing?
Who has given the concept of 4P's of Marketing?
Show Hint
Remember: 4P's = McCarthy, 4C's = Customer-centric approach.
Updated On: Sep 18, 2025
- Philip Kotler
- E.J. McCarthy
- William J. Stanton
- Theodore Levitt
Hide Solution
Verified By Collegedunia
The Correct Option is B
Solution and Explanation
Step 1: Recall marketing history.
The concept of 4P's (Product, Price, Place, Promotion) was introduced by E.J. McCarthy
Was this answer helpful?
0
0
Top Questions on Marketing Practice and Finance
Match List-I with List-II:
- CUET (PG) - 2025
- Commerce
- Marketing Practice and Finance
- Which of the following is not a part of the traditional 4 Ps of marketing?
- CUET (PG) - 2025
- Commerce
- Marketing Practice and Finance
- Which of the following statements are true about Niche marketing? (A) It targets a specialised market segment with distinct preferences
(B) It involves focusing on narrower segment
(C) It is also known as undifferentiated marketing
(D) It requires targeting multiple wider segments by meeting diverse needs- CUET (PG) - 2025
- Commerce
- Marketing Practice and Finance
- Identify the correct sequence for different levels of product: (A) Augmented Product
(B) Basic Product
(C) Expected Product
(D) Potential Product- CUET (PG) - 2025
- Commerce
- Marketing Practice and Finance
Match List-I with List-II:
- CUET (PG) - 2025
- Commerce
- Marketing Practice and Finance
View More Questions
Questions Asked in CUET PG exam
- Which one will replace the question mark?
- CUET (PG) - 2025
- Logical Reasoning
- The following table shows the total number of people who were stuck in traffic jam while going to their office on working days of a week due to construction of a flyover. Table also shows the ratio of male to female among them. Find the average number of females who were stuck in traffic on working days.
- What is the least number which, when divided by 7, 12 and 15 leaves 1 as the remainder in each case?
- CUET (PG) - 2025
- LCM and HCF
- Study the following table and answer the question that follows. If the population of state B is 42,00,000 and the population of state C is 32,00,000, then what is the sum of number of females below poverty line in state B and number of males below poverty line in state C?
- The following table shows the total number of people who were stuck in traffic jam while going to their office on working days of a week due to construction of a flyover. Table also shows the ratio of male to female among them. If 30% males on Tuesday and 60% males on Wednesday reached their office on regular time of the office, then how many males got late on Tuesday and Wednesday taken together?
View More Questions