Question

Identify the correct sequence for different levels of product: (A) Augmented Product
(B) Basic Product
(C) Expected Product
(D) Potential Product

• A. (B), (C), (A), (D)
• B. (B), (D), (C), (A)
• C. (B), (A), (D), (C)
• D. (B), (A), (C), (D)

Hint:

Remember: Think of a product from core benefit → expected → added features → future possibilities.

Answer 1

The Correct Option is A

Step 1: Sequence of product levels.
- Basic → core benefit
- Expected → attributes customers expect
- Augmented → additional features
- Potential → all possible future enhancements

Step 2: Apply sequence.
Correct order: (B), (C), (A), (D)