Question

Which of the following is not a part of the traditional 4 Ps of marketing?

• A. Product
• B. Price
• C. Packaging
• D. Place

Hint:

4 Ps = Product, Price, Place, Promotion. Packaging can be part of Product strategy but is not a separate P.

Answer 1

The Correct Option is C

Step 1: Recall 4 Ps.
- Product, Price, Place, Promotion

Step 2: Identify extra option.
Packaging is not part of the original 4 Ps