Question

Which of the following statements are true about Niche marketing? (A) It targets a specialised market segment with distinct preferences
(B) It involves focusing on narrower segment
(C) It is also known as undifferentiated marketing
(D) It requires targeting multiple wider segments by meeting diverse needs

• A. (A), (B) and (D) only
• B. (A), (B) and (C) only
• C. (A), (B), (C) and (D)
• D. (A) and (B) only

Hint:

Niche marketing = narrow focus. Mass marketing = broad focus. Never mix the two.

Answer 1

The Correct Option is D

Step 1: Check definitions.
- Niche marketing → Focus on a narrow, specialised segment
- Undifferentiated marketing → Targets mass market, opposite of niche
- (D) Incorrect → Niche does not target multiple wider segments

Step 2: Correct statements.
(A) and (B) only