Question

Which strategy consists of a plan that positions a company's product to gain competitive advantage?

• A. Promotion Strategy
• B. Sales Strategy
• C. Product-mix Strategy
• D. Price-mix Strategy

Hint:

Remember, a product-mix strategy helps companies position their products effectively to gain a competitive advantage.

Answer 1

The Correct Option is C

A product
-mix strategy refers to the plan that positions a company's product in the market, making it more competitive. This strategy involves decisions about the range of products, their features, pricing, and target market.