Question:
"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Which tool of the promotion mix is used in the given statement?
"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Which tool of the promotion mix is used in the given statement?
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Sales promotion involves short-term incentives like discounts, gifts, and cashbacks to boost sales and encourage trial or repeat purchases.
Updated On: May 16, 2025
- Advertisement
- Sales promotion
- Personal selling
- Publicity
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The Correct Option is B
Solution and Explanation
The described activities fall under Sales Promotion, a short-term marketing tactic to stimulate immediate sales. Free gifts, cashbacks, and discounts are incentives that encourage customers to buy quickly or in larger quantities. Sales promotion complements advertising and personal selling by providing direct motivation for purchase. It is often used during special occasions or to clear stock, and it plays a key role in influencing consumer buying behavior.
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