Question

Identify the element of marketing mix in the following statement: "The taste, quality and packing are given utmost care."

• A. Product mix
• B. Price mix
• C. Promotion mix
• D. Physical distribution mix

Hint:

Product mix includes all tangible and intangible attributes — quality, taste, design, packaging — that satisfy customer needs and create differentiation.

Answer 1

The Correct Option is A

This statement pertains to the Product element of the marketing mix. The taste, quality, and packaging are core product attributes that influence customer perception and satisfaction. Good taste and quality ensure the product meets or exceeds customer expectations, building brand loyalty. Packaging serves not only to protect the product but also to attract customers and communicate the brand’s identity and value proposition. Together, these product decisions play a critical role in positioning the product effectively in the market.