Question:
"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Identify the marketing mix element from the above statement.
"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Identify the marketing mix element from the above statement.
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Promotion mix includes advertising, personal selling, and sales promotions — like discounts and offers — aimed at motivating customers and boosting sales.
Updated On: May 16, 2025
- Product mix
- Price mix
- Promotion mix
- Physical distribution mix
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The Correct Option is C
Solution and Explanation
The statement relates to the Promotion element of the marketing mix, specifically the use of sales promotions. Offers such as free gifts, cashbacks, and discounts are tactical tools designed to stimulate immediate purchase and increase sales volumes. These incentives help attract new customers, reward loyal ones, and encourage trial or bulk purchases. Promotion activities also help improve product visibility and reinforce brand messaging in the competitive marketplace.
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