Question

Which of the following are the possible objectives of Informative Advertising?
(A) Communicating customer value
(B) Telling the market about a new product
(C) Maintaining customer relationships
(D) Explaining how a product works

• A. (A), (B), and (D) only
• B. (A), (B), and (C) only
• C. (A), (B), (C), and (D)
• D. (B), (C), and (D) only

Hint:

Informative advertising is crucial during the introductory stage of a product life cycle

Answer 1

The Correct Option is C

- Objectives of Informative Advertising:
1. Communicate customer value to educate the audience.
2. Announce new product launches to increase awareness.
3. Explain product functionalities to build trust.
4. Maintain customer relationships through consistent information.