Question

Match List-I (Advertising Media) with List-II (Limitations):

List I (Advertising Media)	List II (Limitations)
(A) Newspapers	Relatively high cost per exposure
(B) Direct mail	Creative limitations
(C) Radio	Short life
(D) Outdoor	Fragmented audiences

• (A) - (I), (B) - (II), (C) - (III), (D) - (IV)
• (A) - (II), (B) - (III), (C) - (IV), (D) - (I)
• (A) - (II), (B) - (IV), (C) - (III), (D) - (I)
• (A) - (III), (B) - (I), (C) - (IV), (D) - (II)

Hint:

Media selection depends on budget, target audience, and campaign objectives.

Answer 1

The Correct Option is A

- Newspapers = High cost per exposure. Extensive reach but costly.
- Direct mail = Creative limitations. Restricted to static formats.
- Radio = Short life. Limited recall post-broadcast.
- Outdoor = Fragmented audiences. Diverse, hard-to-target demographics