The selling process steps:
1. Prospecting and qualifying. Identify potential customers.
2. Preapproach then approach. Prepare and make initial contact.
3. Presentation and demonstration. Showcase product benefits.
4. Handling objections, closing, and follow-up. Resolve doubts and finalize the deal.
List I (Advertising Media) | List II (Limitations) |
---|---|
(A) Newspapers | Relatively high cost per exposure |
(B) Direct mail | Creative limitations |
(C) Radio | Short life |
(D) Outdoor | Fragmented audiences |