Question

Advertising appeals should have which of the following characteristics?
(A) Entertaining
(B) Meaningful
(C) Distinctive
(D) Believable

• A. (A), (B), and (D) only
• B. (A), (B), and (C) only
• C. (B), (C), and (D) only
• D. (A), (C), and (D) only

Hint:

Always tailor advertising appeals to align with the target audience’s values and preferences

Answer 1

The Correct Option is C

Effective advertising appeals must:
1. Meaningful. Highlight a relevant and compelling benefit.
2. Distinctive. Stand out from competitors.
3. Believable. Gain the trust of the audience.