Step 1: Understanding the limitation of planning.
The case highlights that the managers of Super Fine Rice Ltd. continued to rely on old strategies, which did not work in the changing environment. This reflects the limitation that planning can lead to rigidity.
Step 2: Why rigidity occurs in planning.
When organizations stick too strictly to old plans and strategies, they fail to adapt to changes in the external environment. This can result in lost opportunities and decreased effectiveness.
Step 3: Conclusion.
The limitation of planning leading to rigidity is clearly reflected in this scenario, as Super Fine Rice Ltd. failed to adjust to new competitive strategies.