Question

In the above case “Just Foodie” is using various variable of Marketing Mix. Identify the variable used in the following statement: "To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets."

• A. Product
• B. Price
• C. Promotion
• D. Physical distribution

Hint:

Place in marketing mix focuses on product availability — ensuring customers find the product where and when they want it. Multiple distribution channels widen reach and convenience.

Answer 1

The Correct Option is D

This statement highlights the importance of Place in the marketing mix, also called physical distribution. It involves ensuring the product reaches customers through convenient and efficient channels. By selling products both in their own outlets and in grocery stores, "Just Foodie" is expanding availability and making sure the product is accessible at the right place and time, which directly influences customer purchase decisions. Effective physical distribution improves customer satisfaction by reducing search and waiting time and supports wider market coverage.