Step 1: Gradient definition.
For a scalar field \(\phi(x,y,z)\), the gradient vector is defined as:
\[
\nabla \phi = \frac{\partial \phi}{\partial x}\hat{i} + \frac{\partial \phi}{\partial y}\hat{j} + \frac{\partial \phi}{\partial z}\hat{k}.
\]
Step 2: Direction of steepest ascent.
- The directional derivative of \(\phi\) in unit direction \(\hat{u}\) is
\[
D_{\hat{u}}\phi = \nabla \phi \cdot \hat{u}.
\]
- The maximum value of this dot product occurs when \(\hat{u}\) is aligned with \(\nabla \phi\).
Step 3: Eliminate other options.
- (B) Curl of \(\phi \vec{r}\) is unrelated.
- (C) \(\phi \vec{r}\) is scaling of position vector, not gradient.
- (D) Expression is not standard, no guarantee of steepest change.
Final Answer:
\[
\boxed{\nabla \phi}
\]