In analyzing the scenario with Salim and Karim, let’s identify the dimension of the business environment being referred to:
1. Economic Environment: Involves economic factors like inflation, demand, supply, etc. Relevant when business operations are directly affected by economic conditions.
2. Political Environment: Encompasses government policies, political stability, and regulations impacting businesses. Focuses on political aspects influencing business decisions.
3. Social Environment: Refers to societal trends and cultural norms affecting consumer behaviors and demands. This includes lifestyle changes and growing trends toward health consciousness.
4. Legal Environment: Comprises legal factors like laws, regulations, and legal obligations that businesses need to comply with.
In the given scenario, the mention of a "growing trend towards healthy consumption habits" indicates a shift in consumer behavior, forming the basis for increased demand for organic seeds. This aligns with the Social Environment, where societal preferences and lifestyle changes drive business dynamics.
Correct Answer: Social Environment
DG Ltd., an E-plane car company has developed a revolutionary flying car for passenger mobility. This hybrid flying car can accommodate upto two persons and features innovative wing like doors for comfortable entry (The seats are designed for utmost comfort, crafted from high quality materials) Product.The distinguishing feature of this flying car is that its production will be in India and (it will utilise biofuel alongside electricity, ensuring a sustainable mode of transportation) Soutolion DG Ltd. has obtained the first testing approval for its category. Priced at 2.5 crores the company has to take decisions in respect of discounts to customers, credit terms etc) so that the customere porosive the price to he in line with the value of the produc Pricing Calas Prom Tomakethe flying car available to the target customers, DG Ltd. is in the process of selecting dealers or intermediaries to reach the customers, providing support to the intermediaries etc) Pern To communicate the availability, features, merita etc. of the product to the target customers and persuade them to buy the flying car. (DG Ltd. decided to go in for digital marketing campaigns, press releases and demos conducted by influencers and journalists The above case describes the combination of elements used by DGLtd. to prepare its market offering.Quoting lines from the above para, identify and explain the elements. The above case describes the combination of elements used by DG Ltd. to prepare its market offering. Quoting lines from the above paragraph, identify and explain the elements.