In analyzing the scenario with Salim and Karim, let’s identify the dimension of the business environment being referred to:
1. Economic Environment: Involves economic factors like inflation, demand, supply, etc. Relevant when business operations are directly affected by economic conditions.
2. Political Environment: Encompasses government policies, political stability, and regulations impacting businesses. Focuses on political aspects influencing business decisions.
3. Social Environment: Refers to societal trends and cultural norms affecting consumer behaviors and demands. This includes lifestyle changes and growing trends toward health consciousness.
4. Legal Environment: Comprises legal factors like laws, regulations, and legal obligations that businesses need to comply with.
In the given scenario, the mention of a "growing trend towards healthy consumption habits" indicates a shift in consumer behavior, forming the basis for increased demand for organic seeds. This aligns with the Social Environment, where societal preferences and lifestyle changes drive business dynamics.
Correct Answer: Social Environment
Match the Marketing Management philosophies given in Column I with their main focus given in Column II:
Column I | Column II |
1. Production concept | (i) Customers’ needs |
2. Product concept | (ii) Quality, performance and features of product |
3. Marketing concept | (iii) Customers’ needs and societal well-being |
4. Societal marketing concept | (iv) Quantity of product |
Choose the correct option from the following: