Question

Explain ‘Advertising’, ‘Sales Promotion’ and ‘Public Relations’ as elements of promotion mix.

Answer 1

Explanation of elements of promotion mix:
Advertising: It is a paid form of non-personal communication used to inform, persuade, and remind customers about a product or service. It is used to build brand awareness and attract customers through various media like television, radio, internet, etc.
Sales Promotion: It includes short-term incentives offered to consumers to boost the immediate sale of products. Examples include discounts, coupons, contests, and free samples. These tools stimulate consumer interest and encourage purchase.
Public Relations: It involves maintaining a positive image of the company and its products among the public through press releases, corporate social responsibility (CSR) activities, events, and press conferences. PR builds goodwill and credibility for the business.