Question

Match List-I with List-II: 

• (A) (1), (B) (II), (C) (III), (D) (IV)
• (A) (III), (B) (IV), (C) (1), (D) (II)
• (A) (I), (B) (I), (C) (IV), (D) (III)
• (A) (III), (B) (IV), (C) (II), (D) (I)

Hint:

Mark-up = cost + profit, Perceived value = consumer perception, Differential = different segments, Skimming = high introductory price.

Answer 1

The Correct Option is B

Step 1: Identify pricing techniques.
- Mark-up pricing → Adds a predetermined profit margin to cost → (III)
- Perceived value pricing → Based on consumer perception of value → (IV)
- Differential pricing → Different prices for same offering → (I)
- Price skimming → Initial high price for new product → (II)
Step 2: Match accordingly.
Correct matching: (A)-(III), (B)-(IV), (C)-(I), (D)-(II)