Marketing mix consists of

Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice. The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like \$(4)99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs. In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations. Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.

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‘Golden Ice Cream Limited’ is a manufacturer and supplier of ice creams. They set the price of their various ice cream varieties based on manufacturing estimates. The company had been earning good profits over the last many years as there were no competitors in the market for their ice creams. However, during the last year, the company incurred heavy losses. On investigation they noticed that while setting the prices, they did not take into account the actions of competitors, which may have led to these losses. Additionally, the pricing method used by the company includes sunk cost and ignores opportunity costs. (a) Identify the pricing method used by the company. (b) Explain any two advantages of the pricing method identified in (a) above.

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In the above case “Just Foodie” is using various variable of Marketing Mix. Identify the variable used in the following statement: "To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets."

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"They are able to charge higher price than their competitors." Which element of marketing mix is discussed in the statement?

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"To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions." Identify the marketing mix element from the above statement.

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Marketing mix consists of ____ elements.

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The Correct Option is A

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