Question

Explain the following functions of marketing:
(i) Customer Support Services
(ii) Product Designing and Development

Hint:

Effective customer support services and innovative product design enhance customer retention, brand loyalty, and competitive positioning in the market.

Answer 1

(i) Customer Support Services
- Customer support services include after-sales services, handling customer complaints, credit services, maintenance services, and technical support.
- These services aim to maximize customer satisfaction, helping businesses to retain customers, encourage repeat sales, and build brand loyalty.
(ii) Product Designing and Development
- The design and development of a product play a crucial role in attracting target customers.
- A well-designed product enhances performance, usability, and aesthetic appeal, providing a competitive advantage in the market.