Explain the following functions of marketing:
(i) Customer Support Services
(ii) Product Designing and Development
(i) Customer Support Services
(ii) Product Designing and Development
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Solution and Explanation
- Customer support services include after-sales services, handling customer complaints, credit services, maintenance services, and technical support.
- These services aim to maximize customer satisfaction, helping businesses to retain customers, encourage repeat sales, and build brand loyalty.
(ii) Product Designing and Development
- The design and development of a product play a crucial role in attracting target customers.
- A well-designed product enhances performance, usability, and aesthetic appeal, providing a competitive advantage in the market.
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