Question:

Explain the Reinforcement Theory of Motivation.

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Reinforce good performance with rewards to strengthen desired employee behaviors.
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Solution and Explanation

The Reinforcement Theory of Motivation, developed by B.F. Skinner, is based on the idea that behavior is a function of its consequences. The theory emphasizes four key strategies:
  • Positive Reinforcement: Encouraging desired behavior by offering rewards (e.g., bonus or praise).
  • Negative Reinforcement: Removing an unpleasant condition when desired behavior occurs.
  • Punishment: Discouraging undesired behavior through negative consequences.
  • Extinction: Reducing unwanted behavior by removing any reinforcement associated with it.
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