Question

Explain 'Advertising', 'Sales Promotion', and 'Public Relations' as elements of the promotion mix.

Hint:

The promotion mix elements—advertising, sales promotion, and public relations—work together to build awareness, drive sales, and manage a company’s reputation.

Answer 1

1. Advertising: Paid, impersonal communication used to promote goods or services via media channels like newspapers, TV, and radio.

2. Sales Promotion: Short-term incentives like discounts, contests, free gifts, and sample distribution to encourage immediate purchases.

3. Public Relations: Programs to promote or protect the company's image, especially when facing negative publicity.