Question:
Explain 'Advertising', 'Sales Promotion', and 'Public Relations' as elements of the promotion mix.
Explain 'Advertising', 'Sales Promotion', and 'Public Relations' as elements of the promotion mix.
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The promotion mix elements—advertising, sales promotion, and public relations—work together to build awareness, drive sales, and manage a company’s reputation.
Updated On: Feb 21, 2025
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Solution and Explanation
1. Advertising: Paid, impersonal communication used to promote goods or services via media channels like newspapers, TV, and radio.
2. Sales Promotion: Short-term incentives like discounts, contests, free gifts, and sample distribution to encourage immediate purchases.
3. Public Relations: Programs to promote or protect the company's image, especially when facing negative publicity.
2. Sales Promotion: Short-term incentives like discounts, contests, free gifts, and sample distribution to encourage immediate purchases.
3. Public Relations: Programs to promote or protect the company's image, especially when facing negative publicity.
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