Question

Consumers go through five stages in the process of adopting a new product. Arrange the initial four stages in its correct sequence:
(A) Interest
(B) Awareness
(C)
Trial (D) Evaluation

• A. (A), (B), (C), (D)
• B. (B), (A), (D), (C)
• C. (B), (A), (C), (D)
• D. (A), (C), (B), (D)

Hint:

Focus marketing efforts on creating awareness and interest for new products

Answer 1

The Correct Option is C

The sequence of adoption stages:
1. Awareness. Consumers learn about the product.
2. Interest. They seek more information.
3. Trial. Consumers test the product.
4. Evaluation. They assess the product’s utility