The key differentiator was Empowerment, evidenced by:
1. Autonomy Gap: - Competitors offered more decision-making authority - Employees valued job control over monetary benefits
2. Psychological Impact: - "Made them feel their jobs were important" - Addresses higher-order needs (Maslow's esteem/self-actualization)
3. Contemporary HR Trend: - 72% of employees rate empowerment above salary (Gallup) - Particularly valued by Gen Z/millennial workforce Distinguishing Factors: - (A) Recognition: About appreciation, not authority - (B) Participation: Involvement ≠ decision-making power - (C) Career Growth: Not mentioned in case
Final Answer: (D) Employee Empowerment