Question

Arrange the following in sequence for steps involved in identifying target market.
A. Divide the market into smaller market
B. Developing a marketing plan
C. Deciding what the general market wishes to pursue
D. Select segments to target
Choose the correct answer from the options given below:

• A. A, B, C, D
• B. C, A, D, B
• C. C, D, A, B
• D. B, C, D, A

Hint:

The process of identifying a target market involves segmenting the market and crafting a plan to effectively reach those segments.

Answer 1

The Correct Option is A

The correct sequence involves first dividing the market into smaller segments (A), followed by developing a marketing plan (B), deciding what the general market wishes to pursue (C), and then selecting the segments to target (D).