Question

Arrange the alternative concepts under which organizations design their marketing strategies in order of the evolution:
(A) Product Concept
(B) Production Concept
(C) Selling Concept
(D) Marketing Concept

• A. (A), (B), (C), (D)
• B. (B), (C), (D), (A)
• C. (B), (A), (C), (D)
• D. (C), (B), (D), (A)

Hint:

The transition from production to marketing reflects the evolution of customer centric business practices

Answer 1

The Correct Option is C

The correct order of evolution in marketing strategies:
1. Production Concept. Focused on mass production efficiency.
2. Product Concept. Emphasized quality and innovation.
3. Selling Concept. Sales-driven strategies.
4. Marketing Concept. Customer satisfaction as a priority.