(i) Factors Affecting Dividend Decision Discussed:
Shareholders' Preferences: The statement mentions that "Most of its shareholders depend upon a regular income from their investment" and that "The management of the company keeps in mind the preference of the shareholders regarding the payment of dividends." This explicitly highlights the importance of considering shareholders' preferences when making dividend decisions. A company with a large base of income-dependent shareholders often prioritizes consistent dividend payouts.
Stability of Earnings: The statement mentions that "VK Ltd. has been earning consistent profits." Companies with a history of stable and predictable earnings are more likely to declare regular dividends. The stability of earnings provides the company with the financial confidence to commit to consistent dividend payments.
(ii) Other Factors Affecting Dividend Decision:
Here are two other factors that influence a company's dividend decision:
Growth Opportunities: The presence of attractive investment or growth opportunities within the company significantly influences the dividend decision. If the company has promising projects or expansion plans, it may choose to retain a larger portion of its earnings to fund these opportunities, resulting in lower dividend payouts. The trade-off is between providing immediate returns to shareholders (through dividends) and reinvesting earnings for future growth.
Cash Flow Position: A company's cash flow position is a crucial determinant of its ability to pay dividends. Dividends are paid out of the available cash reserves of the company. Even if a company has substantial retained earnings, it may not be able to declare high dividends if its cash flow is tight due to other financial obligations or operational needs.
Match the Marketing Management philosophies given in Column I with their main focus given in Column II:
Column I | Column II |
1. Production concept | (i) Customers’ needs |
2. Product concept | (ii) Quality, performance and features of product |
3. Marketing concept | (iii) Customers’ needs and societal well-being |
4. Societal marketing concept | (iv) Quantity of product |
Choose the correct option from the following: