Question

‘Lens-o’ was started as an online eyewear company... Now they also sell offline from their own showroom. Which channel of distribution is used by the company :

• A. Zero level channel
• B. One level channel
• C. Two level channel
• D. Three level channel

Hint:

Zero-level channel = direct selling from producer to consumer, common in D2C and online-first businesses.

Answer 1

The Correct Option is A

A zero-level distribution channel means there are no intermediaries between the producer and the consumer. The product is sold directly through online platforms, company-owned stores, or direct orders. ‘Lens-o’ sells directly online and in its own retail showroom, hence it follows a zero-level channel. Other channels involve intermediaries like retailers (one level), wholesalers and retailers (two level), etc., which are not applicable here.
textbf{Final Answer:} (A) Zero level channel