Question:
The marketing management philosophy which uses availability and affordability as a means to achieve the objectives is:
The marketing management philosophy which uses availability and affordability as a means to achieve the objectives is:
Updated On: Jan 13, 2026
- Marketing concept
- Selling concept
- Product concept
- Production concept
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The Correct Option is D
Solution and Explanation
Step 1: The production concept emphasizes mass production, availability, and affordability of products to maximize profits.
Step 2: Businesses focus on producing goods efficiently to cater to demand.
Thus, the correct answer is option D.
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