Step 1: Recall radioactive heat production. Different radioactive isotopes release heat at different rates depending on their decay constant and energy released per decay. The three main contributors in granitic rocks are: - Uranium (U), - Thorium (Th), - Potassium (K).
Step 2: Relative contributions. - Uranium produces the largest heat per unit mass because of its relatively short half-life and high energy release. - Thorium produces less heat compared to Uranium, but still significant. - Potassium (\(^{40}K\)) contributes the least per unit concentration because of its long half-life and low abundance.
Step 3: Order of coefficients. Thus, the heat production constants follow: \[ \alpha \, (\text{for U}) > \beta \, (\text{for Th}) > \gamma \, (\text{for K}) \]
Final Answer: \[ \boxed{\alpha > \beta > \gamma} \]