Question

Shridhan wanted to purchase an electric car. He visited a retail showroom of a car company where these cars were displayed. The Marketing Manager of this showroom told Shridhan that the company offers credit facilities, maintenance services, and many other services that help in bringing repeat sales and developing brand loyalty for their cars. The marketing function being discussed by the Marketing Manager in the above case is:

• A. Product Designing and Development
• B. Marketing Planning
• C. Customer Support Services
• D. Branding

Answer 1

The Correct Option is C

The Marketing Manager is discussing services such as credit facilities and maintenance services that add value to the customer and foster repeat sales and brand loyalty. These services are related to the customer support services function in marketing, which aims to enhance customer satisfaction and loyalty beyond the initial sale