Question

Nitin focuses on targeted groups of consumers promoting his products. Which of the following promotional strategy approach he uses?

• A. Above the line
• B. Below the line
• C. Through the line
• D. Diagonal

Hint:

Remember, 'below the line' involves targeting specific groups directly with promotions and direct marketing.

Answer 1

The Correct Option is B

The 'below the line' promotional strategy focuses on specific targeted groups using direct methods like direct marketing, personal selling, and promotions aimed at a defined audience. This is typically more focused than 'above the line' media such as TV or radio ads.