Step 1: Understanding negative motivation.
Negative motivation is the use of fear, threat, or punishment to encourage employees to meet certain expectations or to avoid undesirable outcomes. This type of motivation is usually associated with negative reinforcement.
Step 2: Fear as a motivator.
Negative motivation is based on fear, such as fear of failure, reprimand, or punishment. It relies on the threat of negative consequences to drive behavior, rather than providing positive rewards or incentives.
Step 3: Conclusion.
In the context of motivation, fear is the key factor that drives behavior under negative motivation.