Question

Match the Marketing Management philosophies given in Column I with their main focus given in Column II: 

• A. 1-(i), 2-(ii), 3-(iii), 4-(iv)
• B. 1-(ii), 2-(iii), 3-(i), 4-(iv)
• C. 1-(iv), 2-(ii), 3-(i), 4-(iii)
• D. 1-(ii), 2-(iv), 3-(i), 4-(iii)

Hint:

Different marketing philosophies focus on various aspects of production, quality, customer needs, and societal well-being to guide organizational strategies.

Answer 1

The Correct Option is C

The correct matching of marketing philosophies to their main focus is as follows:
1. Production concept: iv) Quantity of product
2. Product concept: ii) Quality, performance and features of product.
3. Marketing concept: i) Customers’ needs
4. Societal Marketing concept: iii) Customers’ needs and societal well-being.