Question

Marketing plan establishes how the entrepreneur will compete and operate in the marketplace. Identify in sequence the following steps involved in marketing plan.
A. Conduct SWOT analysis
B. Define marketing strategy
C. Business situation analysis
D. Establish goals
E. Identify the target market
Choose the correct answer from the options given below:

• A. C, E, A, B, D
• B. C, E, A, D, B
• C. C, E, D, A, B
• D. C, A, D, E, B

Hint:

In developing a marketing plan, ensure the logical sequence of steps for clear strategy formation and goal setting.

Answer 1

The Correct Option is A

The correct sequence involves starting with analyzing the business situation (C), followed by identifying the target market (E), conducting a SWOT analysis (A), defining the marketing strategy (B), and finally establishing the goals (D).