We are asked to find the limit:
\[
\lim_{x \to 0} \frac{a^x - b^x}{x}
\]
Step 1: Use the logarithmic approximation for small \( x \).
For any constant \( c \), we know the approximation for \( c^x \) when \( x \) is near 0:
\[
c^x \approx 1 + x \ln c
\]
Using this approximation for \( a^x \) and \( b^x \), we get:
\[
a^x \approx 1 + x \ln a
\]
\[
b^x \approx 1 + x \ln b
\]
Step 2: Substitute into the limit.
Substitute these approximations into the original expression:
\[
\frac{a^x - b^x}{x} \approx \frac{(1 + x \ln a) - (1 + x \ln b)}{x}
\]
Simplifying:
\[
= \frac{x (\ln a - \ln b)}{x}
\]
The \( x \)'s cancel out:
\[
= \ln a - \ln b
\]
This simplifies to:
\[
= \log \frac{a}{b}
\]
Thus, the value of the limit is \( \log \frac{a}{b} \).
Therefore, the correct answer is option (C)