If \( p \neq a \), \( q \neq b \), \( r \neq c \), and the system of equations \[ px + ay + az = 0 \] \[ bx + qy + bz = 0 \] \[ cx + cy + rz = 0 \] has a non-trivial solution, then the value of \[ \frac{p}{p - a} + \frac{q}{q - b} + \frac{r}{r - c} \] is: