List I | List II | ||
A. | Price mix | I. | The path or route along which goals move from producer to consumer |
B. | Place mix | II. | The value that is put on product |
C. | Product mix | III. | This refers to the item actually being sold |
D. | Promotion mix | IV. | Refers to activities undertaken to make the product known to users and trade |
List-I (Name of account to be debited or credited, when shares are forfeited) | List-II (Amount to be debited or credited) |
---|---|
(A) Share Capital Account | (I) Debited with amount not received |
(B) Share Forfeited Account | (II) Credited with amount not received |
(C) Calls-in-arrears Account | (III) Credited with amount received towards share capital |
(D) Securities Premium Account | (IV) Debited with amount called up |